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This web site lifeofriley.co.nz has the following on the homepage, "Fill Your Own dog Bed." Our analyzers noticed that the website also said " Free Shipping - North Island." The Website also said " Fill Your Own dog Bed. Natural, durable, washable wool dog beds. Made for NZ conditions - pet bedding to outlast dirty, rough paws and to give your dog a comfortable sleep after a hard days work or play. Your dog will love you for it! The mattress is Perfect for crates and raised beds. For large and older dogs. Wool Filled Corduroy Dog Beds - Warm, Durable, and Comfortable." The website's header had dogbeds as the most important optimized keyword. It is followed by dog beds NZ, dog bed, and dog mattress beds which isn't as ranked as highly as dogbeds. The next words lifeofriley.co.nz used was pet bedding. large dog beds was included but might not be viewed by search parsers.